EFRIYA is Holy Tree's retail-facing olive oil brand — created to bring Tunisian origin, Mediterranean character and a distinctive shelf presence to international markets.
Where the Sun Becomes Gold.
EFRIYA is Holy Tree’s premium consumer brand, created to express Tunisian extra virgin olive oil with elegance, authenticity, and Mediterranean character.
Its name is inspired by the historic spirit of Ifriqiya — a land of sunlight, olive culture, and deep-rooted identity.
At the heart of EFRIYA is a simple idea: the sun of the land meets the Holy Tree and transforms the olive into liquid gold.
This is the meaning behind our signature line: Where the Sun Becomes Gold.
A premium Tunisian olive-oil identity for international presentation.
EFRIYA is presented as a premium extra virgin olive oil brand for international retail and professional buyers.
EFRIYA is presented through Holy Tree's B2B export activity for buyers looking for a branded Tunisian olive oil proposition.
A branded offer for importers, distributors and retailers seeking a Tunisian-origin product.
Product information, samples and export discussions handled directly through Holy Tree.
Contact the Holy Tree team for pricing, quantities, packaging and market-specific requirements.
Tell us your market, preferred format and expected quantity, and we can discuss the right commercial offer.
Contact Holy Tree